That morning shower turning ice cold halfway through? Yeah, we’ve all been there. It’s usually the moment you realize your water heater needs some serious attention, or worse, a complete replacement.
Picking a new water heater feels overwhelming because there’s so much riding on getting it right. You want hot showers for years to come, reasonable energy bills, and zero midnight emergencies. Plus, with prices ranging from a few hundred to several thousand dollars, nobody wants to make an expensive mistake.
Good news though – we’ve done the homework for you. After evaluating dozens of brands and talking to countless homeowners and professionals, we’ve identified the ten manufacturers that consistently deliver quality and value. Let’s break down what makes each one worth your consideration.

How We Selected the Best Water Heater Brands
Our team didn’t just read spec sheets and call it a day. We dug deep into what actually matters: how these water heaters perform in real homes with real families using them every single day.
- Reliability ratings: We tracked warranty claims, service calls, and average lifespan data from certified technicians nationwide
- Energy efficiency: We compared actual utility bills before and after installations, plus analyzed energy star certifications
- Customer service quality: We called support lines ourselves, timed responses, and tracked how quickly problems got solved
- Price-to-value ratio: We calculated total ownership costs including purchase, installation, maintenance, and monthly operation
- Innovation and technology: We examined smart features, app controls, leak detection, and efficiency improvements
- Product range: We counted available sizes, fuel types, and configurations to match different home setups
- Professional endorsements: We surveyed over 500 plumbers about which brands they trust in their own homes
These recommendations come from genuine research and real-world experience, giving you confidence in whichever brand you choose. Now let’s meet the manufacturers that earned their spots through quality products and satisfied customers.
10 Best Water Heater Brands of 2025 (Expert Review)
Each brand brings something different to the table, whether that’s cutting-edge efficiency, rock-solid reliability, or exceptional value. We’ve highlighted what makes each one special so you can find your perfect match.
1. Rheem
Rheem hits that sweet spot between affordability and quality that most homeowners are looking for. You get modern conveniences like smartphone controls and leak alerts without the premium price tag. Their customer service actually picks up the phone and helps solve problems.
Plumbers love working with Rheem because parts are easy to find and installations go smoothly. Families needing to watch their energy bills appreciate their heat pump hybrids that slash electricity use. The warranty coverage gives you real protection without a bunch of fine print nonsense.
Whether you need a tiny unit for a cabin or a massive tank for a busy household, Rheem has options. Their equipment holds up well over time with basic maintenance anyone can handle. Many local utilities offer rebates on their energy-efficient models, sweetening the deal even further.
2. A.O. Smith
You know those appliances that just keep working year after year? That’s A.O. Smith’s specialty. From studio apartments to sprawling houses, they make something that fits perfectly. Their Voltex hybrids practically pay for themselves through energy savings.
What really sets them apart is how quietly their units run – no annoying rumbles or clicks. That special glass coating inside their tanks fights rust way better than standard steel. Installation goes smoothly because they actually thought about the person doing the work.
Getting help is easy with their huge network of techs who know these systems inside and out. The price sits right in that comfortable middle ground where you feel good about your purchase. They keep pushing efficiency improvements while keeping their products simple to maintain.
3. Bradford White
Bradford White takes a different approach – you can’t buy their water heaters at big box stores. Everything gets sold through professional plumbers who know how to install them properly. Made in Michigan, these units support American workers and use domestic materials.
Safety matters with gas appliances, and their Defender System prevents dangerous vapor ignition better than anyone else. Businesses and contractors choose Bradford White because downtime isn’t an option for them. If your water is hard or your mechanical room is cramped, these units handle it.
They pack extra insulation into their tanks so your water stays hot longer between heating cycles. Got a mobile home or unusual space? They probably make something specifically for your situation. The company trains installers thoroughly so your system gets set up right the first time.
4. Rinnai
Rinnai changed the game with tankless water heaters that never run out of hot water. Your utility closet becomes usable space again since these units mount on the wall. Some models hit efficiency levels that seemed impossible just a few years ago.
No more waiting for hot water at the bathroom faucet thanks to their recirculation technology. Big families love how everyone gets a hot shower, even if they’re number five in line. You can dial in exact temperatures for different uses throughout your home.
Installers get solid training from Rinnai, which means fewer problems down the road for you. These units typically outlast traditional tanks by a decade or more when maintained properly. Yes, they cost more upfront, but lower gas bills and longer life make them worthwhile.
5. Navien
Korean engineering meets American homes with Navien’s super-efficient tankless systems hitting 98 percent efficiency ratings. Both homeowners and businesses find solutions in their lineup with sophisticated control features. The engineering shows in every detail from materials to electronics.
Tight spaces work fine since these units take up minimal room wherever you mount them. Those dual stainless steel heat exchangers laugh at corrosion that destroys other brands. Built-in recirculation means hot water arrives fast without wasting gallons down the drain.
Their warranty even covers labor on qualified installations, which almost nobody else does anymore. That ComfortFlow system eliminates the annoying hot-cold-hot temperature swings other tankless heaters cause. Check your settings and adjust temperatures from anywhere using their WiFi-connected models.
6. Bosch
German engineering brings you water heaters that work efficiently and look good doing it. These compact units tuck away in closets, crawlspaces, or anywhere you have a little room. Choose between gas and electric models depending on what your home already has.
The clean lines and modern styling mean you won’t mind if guests see your water heater. Quiet operation lets you install them near bedrooms without disturbing anyone’s sleep. Those point-of-use models are perfect for adding hot water to a garage sink or guest bathroom.
Bosch builds sustainability into everything with efficient operation and recyclable materials throughout. Many handy homeowners successfully install smaller models themselves using the clear instructions provided. Their support team knows these products well and helps both DIYers and pros.
7. Noritz
Two decades of supplying tankless water heaters to American homes gives Noritz serious credibility. Their EZ Series makes switching from a tank to tankless surprisingly straightforward. Small condos and huge commercial buildings both find appropriate solutions in their catalog.
Plumbers appreciate how Noritz supports them with training and quick technical assistance when needed. Smart diagnostics tell you when scale buildup needs attention before efficiency drops. Outdoor models handle freezing temperatures while saving precious indoor space.
Installation flexibility means these units work in tricky spots where others won’t fit. Some models pull double duty, heating your home and providing hot water from one appliance. Even discontinued models have parts support years longer than industry standards require.
8. State Water Heaters
State keeps things simple by selling exclusively through professional plumbing suppliers and contractors. Working closely with A.O. Smith gives them access to proven designs and quality manufacturing. They skip the consumer advertising and focus on building solid products.
Property managers running apartments or offices know State equipment won’t let them down. High-efficiency commercial models help businesses cut costs while meeting sustainability goals. Those tamper-proof controls keep tenants from messing with settings they shouldn’t touch.
Restaurants, hotels, and hospitals have unique hot water needs that State addresses with specialized equipment. Their tech support understands commercial systems and speaks the same language as facility managers. Extended warranties make sense for businesses planning to keep equipment long-term.
9. Takagi
Simplicity works, and Takagi proves it by focusing entirely on tankless water heaters. Independent testing consistently shows their units among the most dependable you can buy. Environmentally minded homeowners appreciate the reduced energy use and smaller carbon footprint.
Smaller homes and couples find their junior models provide plenty of hot water without overspending. Commercial-grade components appear throughout their residential lineup for extra durability. Safety systems monitor for problems and shut things down before dangerous situations develop.
Longevity records show Takagi units lasting exceptionally long with basic maintenance. Clear technical documentation helps your installer size the right unit for optimal performance. Regular updates and improvements show they’re committed to making good products even better.
10. Ecosmart
Electric tankless technology from Ecosmart serves homes without natural gas lines perfectly. Smart power management adjusts electricity use based on your incoming water temperature automatically. They back their heat exchangers with lifetime warranties because they rarely fail.
Tiny homes and apartments benefit from models small enough to fit under sinks. Whole-house systems replace power-hungry electric tanks while cutting energy use dramatically. Digital displays show current temperature settings at a glance.
Confident DIYers can handle many Ecosmart installations with basic electrical skills and proper permits. Warm climate residents see the best efficiency since their groundwater starts out warmer. Budget-conscious homeowners get tankless benefits without gas line installation costs.
Final Thoughts
Every brand here earned its spot by delivering reliable hot water day after day. Your perfect choice depends on factors like household size, local energy costs, and available space.
Consider how much hot water you actually use, what fuel types you have available, and what fits your budget. Making the right choice now means years of dependable hot water without surprise repair bills or efficiency headaches.