Finding underwear that actually works for your body and lifestyle can feel like a never-ending search. You deserve pieces that feel comfortable all day long, fit well, and make you feel confident from the inside out.
We’ve spent months testing and evaluating the top underwear brands available right now. Our team has examined everything from fabric quality to sizing inclusivity, so you can skip the trial and error.
This guide breaks down ten brands that consistently deliver on comfort, quality, and value. Each one brings something different to the table, whether you prioritize organic materials, specific size ranges, or particular styles.
How We Selected the Best Underwear Brands for Women
Our expert team tested dozens of underwear brands to identify the ones that truly deliver on their promises. We evaluated each brand across multiple factors to ensure our recommendations meet the diverse needs of real women.
We considered these specific criteria during our evaluation process:
- Fabric quality and breathability: We assessed how materials feel against skin, how well they wick moisture, and whether they maintain their integrity after repeated washing
- Fit and sizing range: We examined size inclusivity, consistency across different styles, and how well each brand accommodates various body types
- Construction and durability: We evaluated seam quality, elastic longevity, and how well underwear holds up to regular wear and laundering
- Style variety: We looked at the range of cuts, colors, and designs each brand offers to suit different preferences and occasions
- Value for money: We compared price points against quality, longevity, and overall performance to determine true value
- Customer satisfaction: We reviewed feedback from thousands of real customers to understand long-term wear experiences and common concerns
Our selections reflect months of hands-on testing and research. You can trust that each brand featured here has earned its place through consistent performance and genuine quality.
10 Underwear Brands for Women (Expert Review)
These ten brands represent the best options currently available for women seeking quality underwear. Each one excels in different areas, giving you plenty of choices based on your priorities.
1. ThirdLove
ThirdLove has built a reputation for understanding that women’s bodies come in countless shapes and sizes. Their size range extends well beyond industry standards, accommodating bodies that other brands often overlook.
What sets their underwear apart is the attention to fit engineering. Each style goes through extensive testing to ensure the leg openings stay put without digging in, and the waistbands remain flat and comfortable. Their pieces use soft, breathable fabrics that hold up remarkably well through countless wash cycles.
These work beautifully for women who struggle to find underwear that fits properly in mainstream brands. The quality makes them a smart investment for your everyday rotation, especially if you’ve been disappointed by inconsistent sizing elsewhere.
2. Knix
Knix started with a revolutionary approach to period underwear and has expanded into a full line of everyday styles. Women who value multifunctional underwear find this brand especially appealing, particularly anyone dealing with light bladder leaks, postpartum recovery, or simply wanting extra protection during periods.
The brand excels at creating underwear that handles moisture effectively while remaining breathable and soft. You’ll find their pieces stay fresh throughout long days, thanks to antimicrobial properties built into the fabric. Their wireless designs eliminate uncomfortable hardware while still providing adequate support and coverage.
Their leak-proof technology has changed how many women approach their cycles without sacrificing comfort or style. The styles transition seamlessly from practical daily wear to confident, attractive pieces you actually want to wear.
3. Savage x Fenty
Savage x Fenty brings fashion-forward designs and genuine inclusivity together in ways few brands have managed. Their bold colors, unique patterns, and trend-conscious styles make getting dressed feel less routine and more expressive.
This brand suits women who want their underwear to reflect their personality and style. The price point sits in the mid-range category, offering accessible luxury that doesn’t compromise on quality. Their frequent new releases keep your drawer fresh with exciting options throughout the year.
The brand’s size range spans from XS to 4X, with styles specifically cut to flatter different body types rather than simply scaling up patterns. Their underwear features quality construction with reinforced seams and durable elastics that maintain their shape beautifully, balancing sex appeal with actual comfort for all-day wear.
4. Parade
Parade has captured attention by prioritizing sustainability without sacrificing style or affordability. Their underwear uses recycled fabrics that feel surprisingly soft and luxurious against skin, proving that eco-friendly doesn’t mean scratchy or uncomfortable.
Women in their twenties and thirties particularly gravitate toward Parade for its Instagram-worthy aesthetics and values-driven mission. The reasonable price points make it easy to build a colorful collection without breaking your budget. Their packaging arrives in compostable materials, extending the eco-friendly commitment beyond the product itself.
The brand offers vibrant colors and playful patterns that appeal to younger consumers, but their quality and comfort work for any age. Their low-rise and high-rise options accommodate different preferences while maintaining consistent sizing across styles, so you know what to expect with each order.
5. Hanky Panky
Hanky Panky’s signature lace thongs have achieved cult status for good reason. The brand specializes in comfortable lace that doesn’t itch or irritate even with extended wear, which is rare in lace underwear.
These pieces shine for women who love feminine, delicate underwear but refuse to sacrifice comfort. The higher price point reflects genuine quality that lasts for years with proper care. Their boyshorts and hipster styles offer the same exceptional lace quality for those who prefer more coverage.
Their one-size approach actually works for most bodies, thanks to exceptional stretch and recovery in their lace construction. Their thongs feature a unique design that eliminates visible panty lines while staying securely in place throughout your day. The lace patterns come in dozens of colors and seasonal variations.
6. Thinx
Thinx pioneered the period underwear category and continues to innovate with new styles and improved technology. Women seeking sustainable alternatives to disposable products find this brand transformative for their monthly routines, with the initial investment paying off quickly.
The absorbent gusset technology handles menstrual flow effectively without feeling bulky or uncomfortable. You can wear these pieces confidently for up to twelve hours, depending on your flow and the style you choose. Their sleek designs work under any clothing, with no telltale lines or unusual shapes to worry about.
Their leak-proof designs provide reliable protection while looking and feeling like regular underwear. Their expanded line now includes styles for light days, heavy flow, and postpartum needs, so you can find the right level of protection for your situation.
7. Cuup
Cuup brings minimalist elegance to underwear with clean lines and premium fabrics. The brand uses exceptionally soft modal and microfiber blends that feel barely there against skin, making them perfect for people with sensory sensitivities.
Their construction focuses on seamless edges and strategic bonding techniques that eliminate irritating seams entirely. The neutral color palette works perfectly as a foundational wardrobe that coordinates with everything you own. Their underwear maintains its shape and softness even after extensive washing, proving its durability over time.
These pieces suit women who invest in quality basics they’ll reach for repeatedly. The higher price reflects careful attention to detail and superior materials that justify the cost. Their aesthetic appeals to anyone who appreciates understated luxury and timeless design over trendy patterns.
8. Tomboyx
Tomboyx challenges traditional underwear categories by offering gender-neutral styles in comprehensive size ranges. Their boxer briefs and trunks provide comfortable alternatives for women who dislike conventional cuts and want something that actually stays put.
Women who prioritize comfort over conventional femininity appreciate this brand’s practical approach. Their underwear works exceptionally well for athletic activities, lounging, and everyday wear. The brand’s commitment to LGBTQ+ representation and body positivity creates an inclusive shopping experience that celebrates all bodies.
The brand’s boy short and brief styles feature longer inseams that prevent riding up and chafing. Their fabrics combine softness with substantial structure, creating underwear that feels secure without constriction. The inclusive sizing extends from XXS to 6X, with thoughtful design modifications that truly accommodate different body proportions.
9. Lively
Lively combines youthful energy with practical comfort in their underwear collections. Their seamless styles disappear under fitted clothing while providing comfortable coverage that stays put throughout your day, making them ideal for anyone who wears a lot of leggings or bodycon dresses.
The brand offers excellent value with quality that exceeds the accessible price point. You’ll find their fabric blends strike an ideal balance between softness and durability, washing beautifully without losing elasticity. Their color selections refresh seasonally with on-trend hues alongside reliable neutrals.
Women in their twenties through forties find this brand hits the sweet spot between cute and functional. Their fresh approach to basics makes building your underwear drawer feel less like a chore and more like curating pieces you genuinely enjoy wearing. The emphasis on comfort extends to thoughtful details like tagless construction and flat elastic waistbands.
10. MeUndies
MeUndies has built a devoted following through their soft fabrics and playful prints. The brand’s signature MicroModal fabric delivers exceptional softness that improves with each wash rather than degrading, which is pretty unusual in underwear.
These pieces appeal to women who want underwear that makes them smile when they open their drawer. The mid-range pricing provides solid value for the quality and fun factor. Their matching sets with partners create a playful option for couples who enjoy coordinating their style from the skin out.
Their subscription model offers convenience and variety, though one-time purchases work perfectly too. Their prints range from subtle patterns to bold, conversation-starting designs that let you express yourself even in your most personal clothing. The consistent fit across styles makes reordering easy once you know what works for your body.
Final Thoughts
Your underwear choices deeply affect your daily comfort and confidence, so choosing brands that align with your needs makes a real difference. Whether you prioritize sustainability, inclusive sizing, period protection, or simply exceptional comfort, these ten brands offer reliable options that deliver on their promises.
Consider your lifestyle, body type, and personal preferences when selecting which brands to try. Most offer trial packs or starter sets that let you test their fit and quality before committing to a full drawer refresh. Your perfect underwear brand is out there, and this guide gives you a solid starting point for finding it.