Finding underwear that actually works for you can feel like a full-time job. You need something that stays comfortable during long meetings, doesn’t bunch up when you’re moving around, and holds up after countless trips through the wash. The problem is that every brand claims they’ve cracked the code, but most fall short.
We’ve put hundreds of hours into testing the top contenders so you don’t have to waste money on disappointing pairs. This guide cuts through the marketing fluff and shows you which brands actually deliver on their promises. You’ll learn what makes each one special and who they work best for.
How We Selected the Best Underwear Brands
Our team tested dozens of brands over several months, wearing them through workdays, workouts, and lazy weekends to see how they hold up in real life. We washed them repeatedly, checked for durability issues, and tracked how well they maintained their fit and comfort.
Here’s what we evaluated:
- Fabric quality and durability: How the materials perform after dozens of washes and months of regular wear
- Comfort and fit: Whether they work for different body types and stay comfortable during various activities
- Price and value: If the quality justifies the cost and how they compare to competitors
- Product range: The variety of styles, sizes, and options available for different preferences
- Customer reviews and satisfaction: What thousands of real buyers say about their long-term experiences
- Innovation and design: Special features like moisture control, anti-chafing technology, and supportive construction
This process helped us separate the genuinely great brands from the overhyped ones. Let’s get into the brands that actually earned their spot here.
10 Best Underwear Brands (2025 Review) (Expert Review)
We’ve narrowed it down to ten brands that consistently outperform the competition. Each one brings something different, so there’s definitely one here that’ll work for your needs.
1. Calvin Klein
Few brands have the staying power Calvin Klein does, and there’s a good reason people keep coming back. Their cotton blends hit that sweet spot between soft and durable, keeping their shape through wash after wash. You’ll find classic designs that fit true to size and work for pretty much any situation.
Their signature waistband gives you support without cutting into your skin, which sounds basic but plenty of brands get this wrong. The fabric breathes well enough for all-day wear, and you can actually find your size without hunting through limited options. If you want something reliable that looks good too, this is where you start.
2. Tommy John
Tommy John solved a problem most guys didn’t realize they could fix: constantly adjusting your underwear throughout the day. Their patented design actually stays in place whether you’re sitting, standing, or moving around. People who stay active love these because they don’t shift or bunch up during exercise or regular activities.
The horizontal fly design and leg bands that actually stay put aren’t gimmicks. Customers rave about finally having underwear that delivers on the “no adjustment needed” claim. The lightweight fabric includes support zones that move with your body instead of fighting against it.
3. MeUndies
MeUndies built something different with their subscription model that ships fresh pairs to your door monthly. They use MicroModal fabric from beech trees, creating a softness that regular cotton can’t match. If you like adding some personality to what you wear, their prints and patterns give you plenty of options.
The sustainability angle matters here because their process uses way less water than traditional cotton production. Sizes run from XS to 4XL, covering most body types without the usual gaps. Your subscription is flexible, so you can pause or cancel whenever you want without any hassle.
4. Saxx
Saxx’s BallPark Pouch changed how athletic underwear works with its 3D hammock design that prevents friction and provides actual support. Guys who work out regularly or stay on their feet all day appreciate how this prevents chafing. Every design choice here serves a purpose rather than looking flashy.
The moisture-wicking fabric keeps you dry during sweaty activities, while the flat-lock seams won’t irritate your skin during long wear. Mesh panels show up exactly where you need airflow, making these genuinely comfortable for physical activity. They earned this spot by fixing problems traditional underwear creates instead of ignoring them.
5. Lululemon
Lululemon applies the same performance focus from their workout gear to their underwear line. The Anti-Ball Crushing technology and seamless construction work great for yoga, running, or anything requiring flexibility. You get the same premium fabrics they use in their expensive leggings and tops.
What makes these special is how well they transition from the gym to regular wear without feeling wrong for either situation. The four-way stretch moves with you, and the moisture-wicking keeps you fresh during intense sessions. Details like the minimal waistband and ventilation zones show they actually thought about how people use these.
6. Uniqlo
Uniqlo proves you don’t need to spend a fortune to get quality underwear that works. Their AIRism technology creates a cooling effect perfect for hot weather or if you run warm naturally. The minimalist approach means clean, simple designs focused on performance rather than logos.
Budget shoppers who want quality will appreciate the multi-pack options that make restocking your drawer affordable. The ultra-seamless construction disappears under fitted clothes, and they dry quickly, which is great for travel. You get reliable comfort without the premium price tag.
7. Pair of Thieves
Pair of Thieves shakes things up with SuperFit technology that balances support, breathability, and flexibility in one package. They target younger buyers who want current styles without paying designer prices. You’ll find these at Target, making quality underwear accessible without a special trip.
Their SuperSoft blend feels way more expensive than the price suggests. The wide waistband stays comfortable without rolling down or digging in throughout the day. Bold colors and patterns let you express yourself, and they donate part of their profits to help communities, so your purchase does some good.
8. Duluth Trading Co.
Duluth Trading Co. makes underwear for people with demanding jobs and outdoor lifestyles who need gear that can take a beating. Their Buck Naked line features a frictionless pouch that stops chafing during physical work or long days outside. These are built to last through tough conditions and frequent washing.
Construction workers, landscapers, and outdoor enthusiasts will appreciate the reinforced stitching and heavy-duty fabrics that outlast typical brands. The longer leg options prevent ride-up, and moisture-wicking keeps you comfortable whether you’re on a job site or a hiking trail. These handle wear and tear that would destroy regular underwear.
9. ExOfficio
ExOfficio’s Give-N-Go line became legendary with travelers because you can wash them in a hotel sink and they’ll dry overnight. The antimicrobial treatment prevents odor, so you can pack fewer pairs and still stay fresh. Backpackers, frequent fliers, and minimalist travelers swear by these for good reason.
The durability combined with featherlight construction means they barely take up space in your bag. Wash a pair before bed, and it’s ready to wear the next morning thanks to the quick-dry synthetic fabric. Anyone who travels often or does multi-day trips without laundry access needs these.
10. Hanes
Hanes gives you dependable, everyday comfort that millions of people trust. You can find them at nearly any store, making it easy to replace worn-out pairs without a special shopping trip. Their cotton blends offer breathable comfort that works for regular daily wear.
Traditional styles appeal to people who prefer proven designs over trendy features, and the accessible pricing means you can stock up without stress. The Comfort Flex Fit waistband stretches but keeps its elasticity over time, and tag-free designs eliminate that annoying itch. Sometimes you want basics that simply work, and that’s exactly what Hanes delivers.
Final Thoughts
Your perfect underwear brand depends on what matters most to you: performance features, eco-friendly materials, style options, or basic reliability. Each brand here excels at something different, so consider your daily routine, activity level, local climate, and budget. Some people need athletic performance while others want affordable comfort.
The right underwear feels so good you forget it’s there. Try a few brands from this list based on your priorities, and see what clicks. Investing in quality underwear that actually works for you pays off every single day.